Tractor Manufacturer Predicts Customers' Repurchase Inclination with 86% Accuracy

The company has gained 100% visibility into repurchase drivers and uses that data to improve the identification of repeat customers.

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Project Overview

Region

India

Industry

Industrial Machinery

Challenges

  • Data resided in different siloes
  • No visibility into repurchase decisions
  • Highly ineffective marketing campaigns

Results

  • 86% accuracy in predicting repurchase potential
  • 100% visibility into repurchase activity
  • Increased marketing campaign effectiveness

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Learn how Bristlecone helped this manufacturer leverage Predictive Analytics to gain 100% visibility into factors driving repurchase activity.