News & Insights

Check out our latest news, read our success stories,
discover fresh perspectives and find your inspiration.

In the News

In the News
March 24, 2025

How AI is enabling the shift from Globalization to Nearshoring

AI is driving supply chain localization by boosting resilience, increasing agility and enabling smarter decisions.
In the News
March 6, 2025

Strategic Planning for Resilient and Agile Supply Chains

Maintaining a strategic focus on future opportunities, risks, and disruptions is key to building a resilient and sustainable future, ensuring long-term success.
In the News
March 5, 2025

GenAI Implementation Challenges in the Supply Chain

Successful GenAI adoption in supply chains hinges on security, strategic planning, innovation and skilled workforce training for long-term impact.

White Papers

White Papers
August 7, 2025

AI in the CPG Industry: Reimagining Growth and Resilience

AI is transforming the disrupted cpg sector by helping companies anticipate & optimize operations amid rising costs.
White Papers
May 29, 2025

Empowering Sustainable Supply Chains Through Organizational Change Management

Discover how Organizational Change Management turns sustainability vision into enterprise-wide action.
White Papers
May 19, 2025

Constructing Resilient Supply Chains in the Apparel, Footwear & Retail Sector

Explore strategies to build resilient supply chains in apparel, footwear & retail by adopting digital strategies.

Blog

Blog
August 14, 2025

GenAI vs BI: Not a Funeral, But a Fight for the Future

GenAI isn’t replacing BI—it’s accelerating it, with the future belonging to those who combine their strengths for faster, more reliable insights.
Blog
July 23, 2025

Unlocking Real S/4HANA Value with Business Architecture & Process Consulting

Unlock real S/4HANA value with early alignment, process optimization and expert-led transformation.
Blog
July 17, 2025

The Future’s Already Here: AI, Talent & the Supply Chain Shift

Discover how Bristlecone is helping lead the AI-powered transformation of supply chains through innovation, collaboration, and real-world impact.

Case Studies

Case Studies
August 4, 2025

Powering Global Decisions: Data Migration for Unified and Real-Time Analytics

Bristlecone enabled a seamless Data migration, unifying global data for real-time analytics with a secure, cloud-optimized architecture.
Case Studies
June 24, 2025

Streamlining Planning: A Leading Tech Company’s Supply Chain Transformation Journey

Streamlined planning and boosted forecast accuracy for a tech leader through hands-on training and strong stakeholder engagement.
Case Studies
June 24, 2025

Driving planning Excellence: A Life Sciences Company’s IBP Optimization Journey

Boosted planning accuracy and efficiency for a life sciences leader through streamlined processes and targeted change management.

Webinars

Webinars
January 10, 2025

Innovation at Work: Powering a More Efficient and Resilient CPG Supply Chain

Discover strategies, innovative technologies and actionable insights to transform your supply chain into a resilient and future-ready powerhouse.
Webinars
October 28, 2024

The Future of Supply Chain Integration with SAP and Next-Gen Technologies

Discover how Bristlecone's innovative SAP integration solutions tackle key business challenges, drive digital transformation and enhance efficiency.
Webinars
January 25, 2024

Riding the AI Dragon: Strategies for Deploying Generative AI in the Enterprise

Experts from Dorman Products and Mahindra Group joined Bristlecone for a dynamic virtual panel discussion about the transformative power of GenAI.

Newsletters

Newsletters
July 31, 2025

Bristlecone Flash – July 2025

Bristlecone empowers supply chains through sustainable change, AI-driven insights & enabling seamless transformation across industries.
Newsletters
July 31, 2025

Bristlecone Connected Community – July 2025

Bristlecone drives people-first success through smart planning, award-winning culture & empowered growth journeys.
Newsletters
June 28, 2025

Bristlecone Flash – June 2025

Driving supply chain innovation with AI, cloud, resilience strategies — and bold new vision from our new CEO Lakshmanan Chidambaram.

Videos

Videos
August 18, 2025

Chain Reaction: Intersection of Supply chain, Transformation & Technology.​

Learn how Chain Reaction highlights AI’s impact on making change management smarter and more human-centric.
Videos
August 18, 2025

Unchained: Empowering Mid-size Businesses

Learn how Bristlecone helps mid-size companies streamline supply chains by integrating Microsoft Dynamics 365 with Kinaxis.
Videos
August 18, 2025

Unchained: AI & Automotive Supply Chains

AI is transforming automotive supply chains from reactive to predictive, driving market anticipation and making sustainability a necessity.

Press Releases

Press Releases
June 9, 2025

Lakshmanan Chidambaram Appointed CEO and Managing Director of Bristlecone, a Mahindra Group Company

CTL has more than three decades of experience in technology services and business transformation, with a strong record of success in driving growth, innovation, and operational excellence.
Press Releases
December 17, 2024

Bristlecone Recognized in 2024 Gartner Market Guide for Supply Chain Strategy, Planning and Operations Consulting and Market Guide for Supply Chain Planning Solutions Systems Integrators

Bristlecone is recognized in the 2024 Gartner Market Guide for Supply Chain Strategy, Planning and Operations Consulting and Market Guide for Supply Chain Planning Solutions Systems Integrators.
Press Releases
June 26, 2024

Bristlecone Achieves Disruptor Rating in HFS Horizons Report

Bristlecone’s recognition as a Horizon One Disruptor highlights its unwavering commitment to innovation and transformative supply chain solutions.

Infographics

Infographics
March 20, 2025

Modern Bi Migration – Infographic

Modern BI tools drive cost efficiency, enhance decision-making and unlock advanced analytics for a smarter, faster and more scalable data ecosystem.
Infographics
April 24, 2024

GenAI in the Supply Chain Survey Results – Infographic

This research, conducted among 438 senior executives, explores the attitudes, perceptions and emerging trends in the adoption of GenAI in the supply chain.
Infographics
August 8, 2022

Demand Forecasting Facts and Figures – Infographic

Inability to effectively plan and respond to demand volatility poses challenges to an already strained supply chain. AI/ML can help overcome these challenges.

Thrive on Change

Let's Connect