SAN JOSE, Calif., Nov. 5, 2025 – Bristlecone, a Mahindra Group company and the industry’s largest pure-play supply chain services provider, today announced that it has earned the Rising Star designation in the ISG Provider Lens® evaluation for Supply Chain Operations Modernization Services 2025, by Information Services Group (ISG), a leading global technology research and advisory firm.
The ISG Provider Lens Supply Chain Operations Modernization Services report evaluates service providers that enable end-to-end supply chain modernization through consulting, implementation, and managed services that transform traditional supply chains into agile, resilient, and data-driven operations. Enterprises seek partners that leverage digital technologies, optimized processes, and advanced operating models to enhance supply chain visibility, reduce operational costs, and support the shift toward resilient and circular supply chain strategies.
“Bristlecone continues to demonstrate exceptional strength in modernizing supply chain operations, positioning itself as a strategic partner for enterprises seeking agility, resiliency, and digital transformation,” said Tarun Nathooram Vaid, Lead Analyst, ISG. “The company has a strong set of referenceable use cases where it has delivered better business outcomes to clients across industries.”
ISG notes that providers are assessed on their ability to strengthen visibility, orchestrate data-driven processes, ensure compliance, manage change, and enable digital transformation through the integration of AI, automation, and analytics. These capabilities collectively drive real-time insights, smarter decision-making, and optimization of subprocesses such as inventory management and planning – while accommodating diverse digital maturity levels and legacy system complexities.
ISG cited three key strengths contributing to Bristlecone’s recognition:
Consulting-led approach: Bristlecone’s consulting-led approach to supply chain operations modernization is a key strength, as it integrates strategic insights with advanced technology solutions. The company focuses on aligning business objectives with supply chain strategies, leveraging data-driven methodologies and deep industry expertise to enhance efficiency and resiliency, while delivering tailored transformations that drive growth.
Modern capabilities: Bristlecone’s AI-first approach strengthens supply chain modernization by harnessing AI to predict demand, optimize inventory, and enhance decision-making. Under its AI brand, Bristlecone has a series of AI tools and accelerators, including Demandai, Visionai, and Traceai, among others. The company also offers AI and GenAI strategy use case prioritization and prototyping, customized AI journey roadmaps, and GenAI-powered digital supply chain assistants.
Robust framework: Bristlecone’s Digital Supply Chain (DSC) Maturity Framework is segmented into DSC Core, Build, and Enhance, guiding digital transformation. DSC Core targets physical functions with maturity levels ranging from Basic to Leading, integrating AI and IoT. DSC Build focuses on digital capabilities with a similar maturity progression. DSC Enhance improves supporting processes, advancing from reactive to proactive strategies using analytics, AI, and blockchain, fostering comprehensive supply chain modernization.
“We are excited that ISG recognizes the value of our consulting-led approach. We empower our clients to thrive by uniting human ingenuity, intelligent processes, contextualized data, and advanced technology to unlock and scale value in the supply chain ecosystem,” said Jennifer Chew, VP of Solutions and Consulting at Bristlecone.
Building on that consulting-led foundation, Bristlecone continues to expand its AI-first capabilities and strategic partnerships to help enterprises modernize faster and deliver measurable results. The company’s focus on innovation and client outcomes underpins its growth and reputation as a trusted supply chain transformation partner.
“This designation is a strong proof point of Bristlecone’s success in delivering customer delight through our deep expertise in supply chain transformation, innovative solutions, and relentless commitment to exceeding client expectations,” added Lakshmanan Chidambaram, CEO and MD, Bristlecone. “It also reflects our unwavering dedication to strong customer relationships and consistent delivery of value to our clients.”
ABOUT BRISTLECONE
Bristlecone is the industry’s largest pure-play supply chain services provider. As the trusted partner for AI-first supply chain transformations, we specialize in empowering customers with tech-enabled solutions for planning, sourcing, and logistics. Through our consulting, platforms, and supply chain build and enablement expertise, we help Global 2000 organizations in the life sciences, retail, consumer goods, manufacturing, and high-tech industries drive visibility, resiliency, and efficiency across their supply chain.
Guided by a consulting-led approach, we serve as strategic partners to customers throughout their supply chain transformation journey. With comprehensive advisory and implementation capabilities, we offer high-value consulting spanning domains, processes, and change management, ensuring tailored solutions that drive meaningful outcomes for each customer.
Bristlecone is headquartered in San Jose, California, with locations across North America, Europe, and Asia. It is part of the Mahindra Group. Learn more at www.bristlecone.com.
ABOUT ISG IPL
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