In an interview with Authority Magazine, Jennifer Chew, Vice President of Solutions and Consulting at Bristlecone, discussed how businesses can navigate the challenges posed by rising tariffs and global trade uncertainty. Drawing on her three decades of experience in supply chain transformation, she emphasized strategies such as leveraging automation and AI to boost productivity, strengthening supplier relationships for long-term resilience, and considering nearshoring or reshoring where feasible. Chew highlighted the importance of data analytics and scenario planning tools to help organizations adapt quickly to policy changes and market disruptions, ensuring supply chains remain efficient, cost-effective, and competitive in an unpredictable global environment.
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