Smart Cloud Solution.
Achieve supply chain visibility, synergy and control in the cloud.
Digital Supply Chain
Supply chains are complex. There are a lot of different players. And disruption is becoming the norm. Businesses must be able to operate seamlessly within their ecosystem of functional teams, partners, logistics providers, customers, and other stakeholders, and work together to navigate and mitigate supply chain risk, while improving customer experience.
Challenges
Key Challenges Driving New Supply Chain Trends
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Fragmented Data Across Network Nodes and Limited Visibility
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Multitude of Internal and External Risks, Including Global Events
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Constantly Changing Buying Behavior and High Expectations
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Tug of War – Business Process Control vs. Collaboration
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Reactionary Step-Change / Single Variable Improvements
Solution
Bristlecone and Google Cloud have partnered to bring you a rapid-deployment, multi-tiered solution that will empower you with unprecedented supply chain visibility, synergy and control. Our Digital Supply Chain solution bundles supply chain expertise with best-in-class data aggregation, information exchange, collaboration, risk management, AI-powered analytics and robust cloud technologies.
Digital Supply Chain Twin
360° Data Aggregation & Information Exchange Hub
Digitally mirror your entire supply chain ecosystem and unite data silos on the Google Cloud Platform. Gain end-to-end supply chain visibility and see the big picture with interdependencies by organizing and orchestrating data across the private, community and public segments.
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Private: Enterprise system data – orders, forecasts, inventory, pricing, cost, machine run time, etc.
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Community: Trusted collaboration of data sets with suppliers, logistics providers and customers.
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Public: Data from public and industry sources, such as news, weather, traffic, risk, sustainability, etc.
Supply Chain Pulse
Collaborative Network & Risk Management
Arm your team with analytics, collaboration and alert-driven event management across functions. Analyze and visualize your entire supply chain network to identify bottlenecks, enhance planning capabilities and enable collaborative management of risks and events.
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Collaboration: Collaborate quickly and effectively across your entire supply chain network.
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Analytics: Gain real-time visibility and advanced analytics to improve planning and forecasting.
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Alerts: Leverage alert-based event management to prompt timely, relevant, collaborative action.
Simulation & Optimization
AI/ML-Driven Supply Chain Solvers
Leverage advanced AI/ML algorithms to significantly reduce risks and meet sustainability targets. Simulate multi-variable scenarios for supply chain optimization, autonomous control and cognitive decision-making.
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Demand Shaping
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Inventory Positioning
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Perfect Fulfillment
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Sustainability
Benefits
Our Digital Supply Chain Solution Drives Significant Business Value
1
Real-Time Visibility and Advanced Analytics – View End-to-End Supply Chain and Drill Down by Geospatial, KPIs and Various Value Chain Steps
2
Alert-Based Risk Management – Remove Bottlenecks and Resolve Anomalies in Advance with Automated Alerts Derived from Multiple Data Sources
3
Collaboration Between Teams and Partners – Collaborate with Internal and External Partners, such as Transporters at the Fleet or Driver Level
4
AI-Driven Optimization and Simulation – Leverage AI to Simulate Multi-Variable Scenarios and Optimize Supply Chain Decision-Making
Use Cases
Gain timely and relevant data-driven insights throughout your supply chain ecosystem.
Sustainability
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Energy Conservation
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Waste Minimization
Partners
We’ve combined our supply chain expertise and capabilities with Google Cloud’s storage, compute, data and AI services to power this collaborative solution.
Insights & Resources
Explore these resources to learn more about our digital supply chain solution.
Upcoming Events
November 12, 2025 – Reimagining the Service Supply Chain | MOTORWORLD Munich
Discover how AI, analytics and digital transformation are redefining the service supply chain.
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