Smart Cloud Solution.
Smarter Supply Chain.

Achieve supply chain visibility, synergy and control in the cloud.

Digital Supply Chain

Supply chains are complex. There are a lot of different players. And disruption is becoming the norm. Businesses must be able to operate seamlessly within their ecosystem of functional teams, partners, logistics providers, customers, and other stakeholders, and work together to navigate and mitigate supply chain risk, while improving customer experience.


Key Challenges Driving New Supply Chain Trends


Fragmented Data Across Network Nodes and Limited Visibility


Multitude of Internal and External Risks, Including Global Events


Constantly Changing Buying Behavior and High Expectations


Tug of War – Business Process Control vs. Collaboration


Reactionary Step-Change / Single Variable Improvements


Bristlecone and Google Cloud have partnered to bring you a rapid-deployment, multi-tiered solution that will empower you with unprecedented supply chain visibility, synergy and control. Our Digital Supply Chain solution bundles supply chain expertise with best-in-class data aggregation, information exchange, collaboration, risk management, AI-powered analytics and robust cloud technologies.

Digital Supply Chain Twin

360° Data Aggregation & Information Exchange Hub
Digitally mirror your entire supply chain ecosystem and unite data silos on the Google Cloud Platform. Gain end-to-end supply chain visibility and see the big picture with interdependencies by organizing and orchestrating data across the private, community and public segments.
  • Private: Enterprise system data – orders, forecasts, inventory, pricing, cost, machine run time, etc.
  • Community: Trusted collaboration of data sets with suppliers, logistics providers and customers.
  • Public: Data from public and industry sources, such as news, weather, traffic, risk, sustainability, etc.

Supply Chain Pulse

Collaborative Network & Risk Management
Arm your team with analytics, collaboration and alert-driven event management across functions. Analyze and visualize your entire supply chain network to identify bottlenecks, enhance planning capabilities and enable collaborative management of risks and events.
  • Collaboration: Collaborate quickly and effectively across your entire supply chain network.
  • Analytics: Gain real-time visibility and advanced analytics to improve planning and forecasting.
  • Alerts: Leverage alert-based event management to prompt timely, relevant, collaborative action.

Simulation & Optimization

AI/ML-Driven Supply Chain Solvers
Leverage advanced AI/ML algorithms to significantly reduce risks and meet sustainability targets. Simulate multi-variable scenarios for supply chain optimization, autonomous control and cognitive decision-making.
  • Demand Shaping
  • Inventory Positioning
  • Perfect Fulfillment
  • Sustainability


Our Digital Supply Chain Solution Drives Significant Business Value


Real-Time Visibility and Advanced Analytics – View End-to-End Supply Chain and Drill Down by Geospatial, KPIs and Various Value Chain Steps


Alert-Based Risk Management – Remove Bottlenecks and Resolve Anomalies in Advance with Automated Alerts Derived from Multiple Data Sources


Collaboration Between Teams and Partners – Collaborate with Internal and External Partners, such as Transporters at the Fleet or Driver Level


AI-Driven Optimization and Simulation – Leverage AI to Simulate Multi-Variable Scenarios and Optimize Supply Chain Decision-Making

Use Cases

Gain timely and relevant data-driven insights throughout your supply chain ecosystem.

Digital Logistics

  • Real-Time Shipment Visibility
  • Shipment Risk: Alerts and Events

Cognitive Manufacturing

  • Predictive Maintenance

Autonomous Planning

  • Demand Sensing
  • Demand Shaping

Smart Procurement

  • Supplier Risk Management
  • Commodity Price Risk Management


  • Energy Conservation
  • Waste Minimization


We’ve combined our supply chain expertise and capabilities with Google Cloud’s storage, compute, data and AI services to power this collaborative solution.

Insights & Resources

Explore these resources to learn more about our digital supply chain solution.


Supply Chain Risk Assessment Reaches Critical Importance

As businesses face increased pressure to get ahead of supply chain disruptions, risk assessment has become a critical way to identify and mitigate risk.


Digital Supply Chain – Google Cloud Platform + Bristlecone

Bristlecone and Google Cloud are arming businesses with end-to-end AI-powered supply chain visibility to boost agility, resiliency and sustainability.


Transforming Supply Chain Monitoring with Autonomous Planning

Technologies like AI, ML and IoT are proving to be powerful tools to help supply chain professionals do their jobs more effectively than ever before.


What Causes Poor Data Quality in the Supply Chain?

Inaccurate data is not only frustrating, it can be very costly. With information available from many different sources, why is there so much room for doubt?


The Value of Digital Logistics

Companies are under immense pressure to keep up with a rapidly changing landscape. Speed, visibility and flexibility are key to getting ahead of challenges.


AI, ML and their Supply Chain Applications

AI and ML have the power to transform the entire supply chain – from demand forecasting and manufacturing to procurement and last-mile tracking.


Supply Chain Logistics Challenges

As we continue to work through the coronavirus pandemic, things remain far from normal for the supply chain. Learn about today’s top logistics challenges.


Making Autonomous Planning Work for You

Autonomous planning draws on a wealth of internal and external data to enable action-oriented planning processes that automate critical decision-making.


Resolving Data Siloing to Unlock Supply Chain Visibility

Data is the key to unlocking supply chain visibility. But disparate systems and data silos cause roadblocks. How can siloing be resolved so visibility can be achieved?

 Thrive on Change

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